Sextortion

Many people use webcams for flirting and cybersex, but it is possible that the people you meet online aren't who they say they are.

Perpetrators might befriend young people online using a fake identity and then persuade them to perform sexual acts in front of their webcam, often by using an attractive woman to entice the young person to participate. The women may themselves have been forced or coerced into doing this by threats or using financial incentives.

The perpetrator will record the webcam videos and then threaten to share the images with the young person's friends and family, on the internet or social media, unless they pay a sum of money or carry out further sex acts. This can make the young person feel extremely ashamed and embarrassed and has even resulted in suicide.

If someone threatens to share explicit images of you unless you pay them money:

Do not panic. Contact your local police and internet service provider immediately. The police will take your case seriously, will deal with it in confidence and will not judge you for being in this situation.
Do not communicate further with the perpetrator. Take screenshots of all your communication. Suspend your social media accounts but do not delete them.
Do not pay. Many victims who have paid have continued to get more demands for higher amounts of money.
Preserve evidence. Make a note of all details provided by the offenders, for example; the Skype name (particularly the Skype ID), the Facebook URL; the Western Union or MoneyGram Money Transfer Control Number (MTCN); any photos/videos that were sent, etc. Do not delete any correspondence.

Sextortion - National Crime Agency